Ethical | Sustainable | Kind

an eco-friendly shop featuring original apparel

Featured Rescue Campaign

A portion of all purchases made through 9/23 will be donated to Iowa STARS for Animals!

This group works non-stop to help all animals ranging from wildlife to companion animals.  Follow their Facebook page to check out some of their rescue stories!  

"We are animal advocates with a heart for all animals and a deep passion to make a difference in suffering animals' lives. We try to assist any way we can, when public and personal situations are brought to our attention involving animals. We educate the public about puppy mills and encourage adoptions from rescues and shelters. We are a nonprofit, 501(c)3 charity so all donations are tax deductible."


I'm Ashley, the founder of Kind Roots.  This is a vision I've had for years.  I love being an advocate for the things most important to me and being able to donate to causes that change lives and reflect my values. Kind Roots marries these two interests together.  It's a one stop shop for amazing sustainable products, and a creative outlet for my passion for animal advocacy.  

Our store is based on kindness.  Kindness starts with you and affects every facet of life.  From the food you put on your plate to the products you use daily, everything has an impact.  I want to bring you the best options to make living a more sustainable and cruelty free life a reality.

In my spare time, I'm usually chasing my 5 rescue cats around!  They are my inspiration to help animals everywhere live the best life they deserve.  That's why every purchase helps animals in rescues and sanctuaries.  

Join the Kind Roots Community and be an advocate for kindness, for the animals, for the environment, and for life.